A collection of our latest white papers, case studies, videos and webinars where we share our resources, best practices and experience.


Mapping The Buyer Persona
Marketing Should be Accountable
Defining Customer Experience
Marketo 2013 Conference Highlights
Interview with Rob Tarkoff, CEO of Lithium
What does Thought Leadership Mean?
What’s Hot in B2B Marketing


Content Strategy that Converts
Customer-Centric Sales Enablement – A Faster Road To Quota
30 Uses for Customer Journey Maps
6 Best Practices in Aligning Sales and Marketing
How to Use Customer Experience to Drive More Leads
7 Steps to Sales and Marketing Alignment
Capitalizing on Digital Body Language
“Coffee with eTrigue” on the Buyers Journey
Delivering a Loyal Experience
Marketing Along the Buyers Journey
Secrets of How the Fortune 100 Buy Technology

How-To Guides

Improving Campaign Conversion with Journey Maps
Developing Content Strategy from Journey Maps
Developing Sales Playbooks from Journey Maps

White Papers

4 Emerging Trends CMOs Will Face 
Creating Content That Converts Into Revenue
Sellers’ Compass Overview
Connecting Customer Experience to Revenue: A Sellers’ Compass
Getting Thinkers, Junkies and Blamers to Align
The Ascent of Incent for Marketing

Customer Case Studies

Client Stories are available here.