Papers, Stories & Videos
A collection of our latest white papers, case studies, videos and webinars where we share our resources, best practices and experience.
New Download: Connecting Customer Experience to Revenue: A Sellers’ Compass White Paper
Videos
New Marketing Should be Accountable, BrightTalk, April 2013
Defining Customer Experience, YouTube Channel, May 2013
Marketo 2013 Conference Highlights, April 2013
Interview with Rob Tarkoff, CEO of Lithium, BusinessNext Social, January 2013
Buyers’ Journey, DemandCon 2012
Sales & Marketing Alignment, DemandCon 2011 Keynote
What does Thought Leadership Mean?, BrightTalk, 2012
What’s Hot in B2B Marketing, CreatorBase, 2012
Webinars
How to Use Customer Experience to Drive More Leads
7 Steps to Sales and Marketing Alignment
Align your marketing mix to your Buyers Journey: Solution Search Stage
Capitalizing on Digital Body Language
“Coffee with eTrigue” on the Buyers Journey
Delivering a Loyal Experience
Marketing Along the Buyers Journey
Secrets of How the Fortune 100 Buy Technology
Podcasts
RainToday Podcast: Sales & Marketing Alignment 2013
White Papers
Sellers’ Compass Overview 2013
Customer Case Studies
Client Stories are available here.