Generation X's Influence on the Workplace
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A primary research study comparing the work values of Generation X with Baby Boomers. The study's findings are counter to popular myth and sets a foundation for further research into effective management models for the future. The study helps to explain by Baby Boomers and the media view GenXers as disrespectful of authority and difficult to manage.
Back to Fundamentals
In 2000, software application spending began to slow and by the end of the year it had almost come to a halt. The impact of IT spending behavior of a few important underlying trends was underestimated or overlooked. These are driving a sudden reversion to fundamentals, which demands a different market strategy than what worked in the last few years.
Journey of 'e'
eBusiness is really a transitory business method driving the evolution of our information age economy into what will be known as the frictionless networked economy. The challenge facing businesses is how to successfully navigate the waves of eBusiness.
How to Gain an Edge in Growing CRM Market
The CRM market is undergoing a number of profound shifts as it tries to evolve into "anytime, anywhere, any medium" customer-facing solutions. The consolidation is driven by vendors trying to bring all the key components together and be first to deliver truly integrated CRM that realizes the solution mantra of "helping companies understand and better serve their customers and trading partners."
New Market Channel Often Misunderstood
Electronic commerce is more than a new way of selling and buying products or services on the Internet. It's about putting together the right infrastructure to meet customers' needs.
New Opportunities in Supply Chain Management
Industry leaders are demanding supply chain solutions that bridge multiple companies. While today's supply chain solutions are focused on automating the sharing of transactions, there is a different stream of data that accompanies inter-enterprise collaboration.
Four Challenges of Software Market Strategy
Contrary to conventional wisdom, truly successful software market strategy is elegantly simple. It does however require excellence in four 'fundamentals' - segmenting the market, selecting the right target markets, defining the value proposition, and implementation.
Knowing The Right Time for Strategy Help
For software start-ups, the market strategy is so critical it can make or break the company. Software market strategists add value in four specific areas - selecting the best technology market to compete in, defining the customer target markets, crafting the value proposition and developing a market strategy for securing sustainable market share.
Strategic Marketing: Demystified
In today's time compressed business environment, the ability to spot new trends first and leverage them into opportunities is crucial. Strategic marketing can provide the right framework for sustainable success in the market. Marketing's strategic role means new responsibilities for ensuring that the value the company has chosen to deliver to the market, can in fact be delivered when promised.
