Training & Certification
Completing our training program equips teams and their leaders with the skills and tools to better understand, engage, convert and deliver value to their customers.
Our training helps companies create the customer loyalty and revenue/profit growth they need. Each training class is a full day, based on the Sellers’ Compass™ approach, and held at a conference centers around the country. At the completion of each training course, attendees receive a certificate, the course workbook and tools/templates .
“Getting trained on Sellers’ Compass™ techniques gives marketers a very clear starting point and path forward to drive more revenue through customer-centric campaigns, compelling content and demand generating programs. The bottom-line is the workshops are worth a day out of the office – definitely time and money well spent”
- Hari Candadai, Vice President of Product Marketing, Rimini Street
Upon completion of the full program, attendees will be certified Operationalizing Experience Experts in the Sellers’ Compass methodology.
Our scheduled training courses for Q1 and Q2 of 2015 are:
Decode Your B2B Customer – Workshop Course
This is a foundation course where you’ll learn how to quickly develop an actionable, “outside-in” understanding of your customers’ actions, expectations, and the trigger points that shorten a sales cycle while improving customer experience.
February 5, 2015 – San Francisco, CA
February 12, 2015 – New York City, NY
Content that Converts – Workshop Course
In this fast-paced, interactive course you’ll learn how to develop a content strategy and plan that increases your sales team’s number of ‘at bats’ and close rates as well as how to build early preference for your brand with content.
January 22, 2015 – San Francisco, CA
January 29, 2015 – New York City, NY
Campaigns That Create Customers – Workshop Course
In this hands-on, case study based course you’ll learn how to develop and execute omnichannel B2B campaigns that pull buyers faster through their own journeys by knowing which engagement strategies and calls-to-actions to use and when.
February 13, 2015 – New York City, NY
February 19, 2015 – San Francisco, CA
Voice of the Customer – Workshop Course
In this hands-on, course you’ll learn how to quickly master the keys to creating value through VOC choices that fit your stakeholders and goals. Offered in partnership with ClearAction.
March 26, 2015 – San Francisco, CA
Actionably Influence Customer Intent – Workshop Course
In this highly interactive, hands-on training, you will learn how to drive repurchase decisions through a holistic and anticipatory view of buying decision influencers within B2B customer companies. Offered in partnership with ClearAction.
April 9, 2015 – San Francisco, CA