Sellers' Compass

B2B brands recognize that sustainable revenue growth lies in aligning their whole organization – how they talk, act, respond, and service – to their customers’ expectations.  Becoming customer-aligned is at the top of every CEO’s list.

The road to get there, however, can be unclear because of organizational silos, product-obsessed teams, ‘inside-out’ cultures and processes, and technologies that promise ‘one click’ customer experience management. There is a lot of confusion around where to start and what the right steps are to realize fast time-to-value, measurable results. Being able to build a holistic view of the customer, decipher intent and use those insights to drive meaningful engagement that converts into more revenue is achievable in less time than you think.

Our services help you drive sustainable revenue growth and customer loyalty with fast time-to-results.

Sellers’ Compass™ is a time-tested 4-step approach that has proven to be relevant effective across industries – technology, Fintech, discrete manufacturing, education, and services. The Sellers’ Compass spells out where and how to start along with the each next step to align people, strategy, processes and technology outward to customers to drive sustainable growth and brand differentiation.

Training is a curriculum based program for B2B marketers, sales and marketing operations, digital marketing, and customer success teams. Designed to build the necessary skills, each hands-on training workshop uses real-life case studies, Sellers’ Compass tools and interactive exercises that enable attendees to ‘learn while doing’ in a small classroom setting with individualized attention.

Consulting  Services are customized professional services to help marketers and C-Suites understand and achieve the results that are key to growth.  These services include strategic planning, sales & marketing alignment, custom content creation, custom qualitative/quantitative studies and customer-alignment Sellers’ Compass services. Each project is collaboratively scoped with client personnel to ensure target ROI is achieved within agreed upon time frames.

The Customer Coach is for clients driving their own customer alignment initiatives. The Board, company and your teams rely on you to know where to start, what the best path forward is and how to measure success along the way.  This coaching service provides the assessment, blueprint, tools, and routine team advising crucial to reduce the risk and help you achieve your goals.

New Business Strategies has over three decades of experience helping B2B and B2B2C Fortune 500, Fortune 1000 and late-stage start-up companies in North America, EMEA and Australia across a range of industries including technology, discrete manufacturing, financial services, education and professional services.  Check out what our clients have to say.